Monday, November 15, 2010

Marketing Fail

Oh, XBox.  These days I'm kind of glad I don't have one of you: Get your girlfriend into games!

Directly from the source on XBox Live Marketplace:

Get Your Girlfriend Into Games! is a set of minigames designed specifically to engage any woman in video games entertainment. Best played in couples in versus mode. Suitable for children too!

Yes, XBox.  The best way for a male player to coerce his female partner into using the XBox is (1) to cajole with (2) products at a child's level of comprehension and (3) be competitive with it.  Bonus: terrible product, terrible graphics, and offensive cover art.

Look.  There are a lot of women out there who don't game.  There are a lot of reasons for that.  Some women just aren't interested -- they have other hobbies (just like some men!).  Some women were raised to understand that this was NOT a thing for girls.  And some women are turned off by so much of the designing and marketing being aimed specifically at a very certain type of half-imaginary white 18-24 male.

The best thing I can say about this story is that the commenters on Kotaku think it's pandering, ridiculous, and stupid.  And they're right.  I'm deeply sick of every single "Get your girlfriend to play games!" or "get your wife to let you play games!" article and item out there, because all of them ignore one really big, huge, relevant, salient fact: that girlfriend or wife?  Is a thinking human being.  And deserves to be treated like one.

Also?  No-one is going get more into gaming by being exposed to a terrible product.  If you would rather go dig a hole in an asphalt road using only the rear half a lobster than play that game?  Your girlfriend's not going to like it either.  Good games make gamers.


  1. That's funny. Now I'm going to have to look up the cover art.

  2. The Kotaku post shows it as the still frame of its video. Kind of a *headdesk* all over.

  3. Oh jesus. That is bad. Like...what?! I didn't notice because I originally opened in FF, which of course has noscript and adblocker :P.